隨著互聯(lián)網(wǎng)的普及，幾乎中國大大小小的企業(yè)都有一個自己的企業(yè)門戶網(wǎng)站，有的甚至同時運營著幾個網(wǎng)站，期望通過海量的網(wǎng)絡資源，獲得更多潛在客戶和陌生客戶的訪問，從而幫助企業(yè)提升知名度和交易量，能在殘酷的市場競爭中站穩(wěn)腿跟，而事實上，企業(yè)網(wǎng)站建設真的發(fā)揮其作用和威力了嗎？
With the popularity of the Internet, almost China greatly small enterprises have their own enterprise portal, and some even also operates several websites, through massive cyber source, get more potential customers and new customers to visit, to help enterprises to enhance the visibility and the volume of transactions, can stand the leg with a cruel market competition, in fact, the enterprise website construction really play its role and power?
在傳統(tǒng)的企業(yè)主眼里，網(wǎng)站以往被看作是一種虛榮心的表現(xiàn)，別人公司有網(wǎng)站，我也要有，但要做成什么樣的網(wǎng)站卻渾然不知。前幾年，當各位企業(yè)家參加一些商業(yè)活動，在名片交換環(huán)節(jié)，都會順便說一句：我公司的網(wǎng)站有詳細介紹。流露出一種驕傲感。而當我們登陸其網(wǎng)站時卻發(fā)現(xiàn)，與這位企業(yè)家說的大相徑庭，網(wǎng)站只有“企業(yè)介紹、總經(jīng)理致辭、組織架構、聯(lián)系方式和簡單的產(chǎn)品圖片”等內(nèi)容，試問，如果我是一個創(chuàng)業(yè)者，貴企業(yè)的總經(jīng)理說了一些無關痛癢之話與我何干？我要了解的產(chǎn)品特性、加盟優(yōu)勢、營銷策略等信息又在何處查看？與客戶要關心的內(nèi)容相差太遠。所以，只短短停留幾秒鐘的時間，就關掉網(wǎng)站走人，這也是很多企業(yè)家的疑問，為什么我做了網(wǎng)站卻沒用客戶通過網(wǎng)絡詢盤的重要原因之一。也一貫的認為企業(yè)網(wǎng)站建設無用武之處，其根本原因有兩點，一是企業(yè)主本身對網(wǎng)站的認識不夠，認為做個網(wǎng)站，掛幾張產(chǎn)品圖片，留個聯(lián)系方式，就萬事大吉了，然后就等著客戶打電話咨詢，可事實真是如此嗎？二是大多數(shù)網(wǎng)站建設公司的不負責任，一味的追求建站速度和價格戰(zhàn)，全部使用模板建站系統(tǒng)，也是目前市場上隨處可見的智能建站、一秒建站、可視化管理等，隨便哪個企業(yè)網(wǎng)站，全部套用，從不考慮企業(yè)的實際需求，從營銷和技術的角度來講，都毫無用處，猶如拿了一張過期的船票，無論怎么吶喊，微弱的聲音都無法使互聯(lián)網(wǎng)這艘巨輪轉向，它只會離你越來越遠。
In the traditional enterprise eye, website has been regarded as a kind of vanity, others company website, I also have, but what to make of the site didn't know. A few years ago, when all the entrepreneurs to participate in some activities, exchange links in the business card, will incidentally: my company's Web site has a detailed introduction. There was a sense of pride. And when we landed on its Web site to find, and the entrepreneur says the site has only "be quite different, enterprise introduction, general manager of speech, organization structure, contact and simple product picture" and other content, ask, if I was an entrepreneur, general manager of your company said a few words and I be of no importance what? The characteristics of the product, I want to know to join the advantage, marketing strategy and other information and view in where? With the customer to concern far. So, only for a few seconds, then turn off the web site leave, this is also a lot of entrepreneurs question, why I do the site but not with customers through one of the important reasons of network inquiry. Always think the enterprise website construction irrelevant, for two reasons, one is the business owners themselves to the website understanding is not enough, think to do a website, hang a few pictures, leave a contact, then everything will be fine., and then waiting for customers call Advisory, but the fact is really so? Two is the most website construction company is not responsible, the pursuit of the site speed and price war, all of the use of the template site system, is currently on the market are intelligent, visible for a second station, visual management, any enterprise website, apply to all, never consider the actual needs of enterprises, from the marketing and technology point of view, is useless, like took an expired ticket, no matter how to shout, weak voice cannot make the Internet this ship steering, it will only be getting away from you.
以上提到的案例，絕非個案，而是在中國中小企業(yè)網(wǎng)站建設中早已成為一種普遍現(xiàn)象。目前有前瞻性的個別企業(yè)家開始慢慢覺醒，認識到了網(wǎng)絡的巨大能量，要在網(wǎng)絡上獲取源源不斷的客戶詢盤，首先就要制作一個具有營銷力的企業(yè)營銷型網(wǎng)站建設，也將其企業(yè)網(wǎng)站在市場競爭中由后端推向前端，突顯它的重要位置。那么，對于急需拓展市場的企業(yè)，什么樣的網(wǎng)站才具有營銷力？企業(yè)的公信力如何展現(xiàn)？企業(yè)的盈利系統(tǒng)和商業(yè)模式又如何植入等等有關內(nèi)容，創(chuàng)新互聯(lián)將在之后的文章中跟大家詳細探討交流。
The above mentioned case, is not the case, but has become a common phenomenon in the construction of Chinese small and medium-sized enterprise website. At present there are prospective individual entrepreneurs began to slowly awakening, recognize the tremendous energy network, to get everfount enquiries on the network, you must first make a marketing force of enterprise marketing type website construction, the enterprise website in the market competition from the rear end to the front, to highlight its important position. So, for the urgent need to expand the market, what kind of website is marketing force? The credibility of enterprises how to show? The profitability of the enterprise system and the business model and how to implant and so on content, luxuries China will later in the article in detail with you to exchange.