隨著寬帶越來(lái)越普及，上網(wǎng)的用戶越來(lái)越多，喜歡建站的站長(zhǎng)也越來(lái)越多，畢竟建立一個(gè)個(gè)人網(wǎng)站建設(shè)成本很低，域名、空間加在一年也就是幾百元，但是如何從成千萬(wàn)個(gè)人網(wǎng)站中脫穎而出，網(wǎng)站內(nèi)容定位至關(guān)重要。
As broadband grows more popular, more and more Internet users, like the establishment of the webmaster more and more, after all, to establish a personal website cost is low, domain name, space and in a year is a few hundred, but how to ChengQianWan personal website to the fore, website content location is very important.
1、同類(lèi)型網(wǎng)站對(duì)比：確定一個(gè)網(wǎng)站定位后，就可以根據(jù)自己網(wǎng)站的關(guān)鍵字去搜索引擎查一下，同類(lèi)的網(wǎng)站有哪些，網(wǎng)站規(guī)模如何，假如你能真的想到一個(gè)大家需要而尚沒(méi)有人做的方向，那十分恭喜你，成功的機(jī)率就大了很多。當(dāng)然，不是說(shuō)現(xiàn)在有很多同類(lèi)型的網(wǎng)站我就不做了，只要你能提供用戶真正需要的內(nèi)容，做出特色和差異，還是有很大希望的。
The same type website contrast: identify a website localization, can according to their own web site keywords to search engine check, the same site what, the website scale how, if you can really think of a everybody needs and no one is the direction, that is quite congratulations you, the probability of success is a great many. Of course, not to say that now has a lot of the same type of web site, I won't do it, if you can provide the user really need content, do the special features and differences, there are still great hope.
2、可行性：雖然建立一個(gè)個(gè)人網(wǎng)站成本很低，但是我們這里還是要分析一下網(wǎng)站建立的可行性，包括技術(shù)和內(nèi)容后期更新問(wèn)題，畢竟資金不是問(wèn)題，但是如果建立一個(gè)小型門(mén)戶網(wǎng)站，我想靠單個(gè)人是不現(xiàn)實(shí)的，我勸你還是放棄，好做好市場(chǎng)調(diào)查后再入手。對(duì)于個(gè)人站長(zhǎng)來(lái)說(shuō)，需求資金影響不大，主要就是技術(shù)，如果不懂程序和美工，我想還是放棄為好,當(dāng)然,不排除有人愿意出錢(qián)請(qǐng)別人實(shí)現(xiàn),畢竟有錢(qián)能使鬼推磨。
Feasibility: although build a personal website cost is low, but we here or have to analyse the feasibility of the web site set up, including technology and content late update. After all, money is not the problem, but if set up a small web portal, I want to rely on a single person is not the reality, I advise you to give up or, better make market survey of again. For individual webmaster, it needs money the impact is not big, main is a technology, if do not know a program and artists, I want to give up or for good, of course, do not eliminate someone willing to pay please people realize, after all money makes the mare go.
3、如何贏利：對(duì)于個(gè)人站長(zhǎng)而言，如何盈利才是根本問(wèn)題，金融危機(jī)下，個(gè)人網(wǎng)站盈利模式很單一，無(wú)非也就那么幾種，GGAD，廣告聯(lián)盟，錯(cuò)新網(wǎng)，但是對(duì)于一個(gè)想發(fā)展壯大的網(wǎng)站，明顯遠(yuǎn)遠(yuǎn)不夠，如果網(wǎng)站定位明確，卻找不到好的贏利模式，就直接限定了網(wǎng)站的發(fā)展前景。
How to profit: for individual adsense speaking, how to profit is the basic problem, the financial crisis, the personal website profit model is a single, but also so a few kinds, GGAD, advertising alliance, the wrong one, but for a want to development and expansion of the website, obviously not enough if the website localization clear, but couldn't find a good profit model, is direct limit the website development prospects.
4、內(nèi)容獨(dú)特：定位網(wǎng)站的時(shí)候，首先要了解這個(gè)網(wǎng)站定位在什么層次上，正確了解為什么類(lèi)型的用戶服務(wù)，內(nèi)容必須是指定到這些用戶的需求，只有真正確定用戶需要什么，才能向用戶提供真正有價(jià)值的內(nèi)容，吸引用戶二次訪問(wèn)，只有這樣的網(wǎng)站才容易成功。
Unique content in the location of the web site, they first need to know that the website localization in what level, correctly understand why type of customer service, the content must be assigned to the needs of the users, the only real users need to determine what, can provide real valuable content, attract users second visit, the only way to the site just easy to success.
網(wǎng)站定位就是決定網(wǎng)站內(nèi)容的方向，方向錯(cuò)誤可能產(chǎn)生失敗，求大求全的網(wǎng)站對(duì)于中小站長(zhǎng)而言，不太現(xiàn)實(shí)，畢竟要維護(hù)這樣一個(gè)大網(wǎng)站需要太多的編輯人員、信息資源、技術(shù)支持，推廣和營(yíng)銷(xiāo)等等。方向錯(cuò)誤的更大成本是人力、財(cái)力、物力等資源的浪費(fèi)，即使付出了很多勞動(dòng)，也難以獲得回報(bào)。

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