1．開展電子商務(wù)：
In developing electronic commerce: 電子商務(wù)是未來經(jīng)濟形式發(fā)展的大趨勢，目標(biāo)是實現(xiàn)交易信息的網(wǎng)絡(luò)化和電子化，如使用電子貨幣，開網(wǎng)上商店，進行網(wǎng)上商務(wù)談判和使用電子簽名簽合同等等。企業(yè)上網(wǎng)通常都會加入到網(wǎng)上的某個行業(yè)協(xié)會網(wǎng)站或商業(yè)網(wǎng)站中，成為會員或網(wǎng)員。在行業(yè)協(xié)會網(wǎng)站或商業(yè)網(wǎng)站上發(fā)布供求信息，獲取有關(guān)政策和市場信息，享受其他的服務(wù)。企業(yè)建立網(wǎng)站，從銷售的觀點看，可以減少交易的中間環(huán)節(jié)，降低成本。企業(yè)網(wǎng)站建設(shè)還可以擴建成為網(wǎng)上銷售和售前售后咨詢服務(wù)中心。
Electronic commerce is the future development trend of economic form, the goal is to realize the network and electronic trading information, such as the use of electronic money, open online stores, online business negotiation and use of electronic signature sign a contract, and so on. Internet enterprises usually will be transferred to the Internet a industry association web site or your business web site, become a member or net. In the industry association web site or commercial website supply and demand information, to access to the policy and market information, enjoy the other services. Enterprise set up web sites, from the point of view of a sales, can reduce the transaction of the intermediate link and reduce the cost. The enterprise website can also be online sales expansion and pre-sale consultation service center.
2．充分利用網(wǎng)絡(luò)資源：
Make full use of network resources:
Internet是強有力的工具，能以低代價卻很方便的把產(chǎn)品或服務(wù)的信息發(fā)向全世界的每個角落。全世界所有客戶都能通過網(wǎng)站，了解企業(yè)。Internet已經(jīng)連接了相當(dāng)多的網(wǎng)民、企業(yè)、機構(gòu)和政府，而且向著更廣闊的范圍發(fā)展。Internet在中國正以幾何級數(shù)速度發(fā)展，因此，任何一家企業(yè)，都不應(yīng)置身于Internet之外，那會脫離企業(yè)發(fā)展最基本的資源和環(huán)境：人類社會。
Internet is a powerful tool that can with low cost but very convenient the product or service to the world of the information is sent to every corner of the. The world all customer can through the website, understand enterprise. Internet has connected quite a number of Internet users, enterprises, institutions and government, and toward a more broad scope development. Internet in China is to geometric speed development, therefore, any a enterprise, should not place oneself in Internet besides, it from the most basic of enterprise development resources and environment: the human society.
3．建立企業(yè)形象：
Establish enterprise image:
讓別人看到自己，展示企業(yè)的實力。企業(yè)就能夠在國內(nèi)和世界"亮相"，無疑是一種宣傳企業(yè)、產(chǎn)品和服務(wù)的機會。從廣告意義上看，企業(yè)網(wǎng)站事關(guān)企業(yè)形象建設(shè)，沒有網(wǎng)站也談不上企業(yè)形象。
Let others to see his, to show the strength of the enterprise. Enterprise can in domestic and world "appearance", it is a kind of propaganda enterprise, product and service opportunities. From the advertising sense, enterprise web site is enterprise image construction, no website is also far from the enterprise image.
4．與客戶互動來往：
And the customer interaction with:
企業(yè)建立網(wǎng)站，將信息咨詢站開設(shè)到網(wǎng)上，專人值守，提供信息服務(wù)。可與外部建立實時的、專題的或個別的信息交流渠道。一些企業(yè)在網(wǎng)站上公開電子郵件地址，使客戶能夠通過電子郵件向企業(yè)發(fā)表意見。 因為電子郵件的傳遞速度很快，企業(yè)能夠迅速得到客戶信息并及時給予答復(fù)。一些企業(yè)的 網(wǎng)站以BBs或公告板的形式聯(lián)系客戶，客戶可以發(fā)表意見，同時也能夠看到其他客戶的信息和從前的信息?？梢允箍蛻羧婧涂陀^地了解企業(yè)和企業(yè)的服務(wù)及產(chǎn)品。又因為是直接對話，具有增進感情的作用。
Enterprise established the website, will be open to ZiXunZhan information online, the specialist need, provide information services. But with external real-time, set up the project or the individual information communication channels. Some enterprise published on the website email address, we can make our clients by E-mail to enterprise comments. Because email transmission speed quickly, the enterprise to be able to quickly get customer information and reply. Some enterprise's websites to the form of BBs or bulletin board with the customers, customers can express your opinion, also can see other customer information and formerly of the information. Can make customers comprehensive and objective understanding of enterprise and enterprise services and products. And because it is directly dialogue, enhance the role of feelings with.
5．主動搶占先機：
Active preemptive opportunities:
企業(yè)上網(wǎng)，這是時代發(fā)展的必然，任何一家企業(yè)要想跟上時代發(fā)展的潮流，必須盡快上網(wǎng)。為了不被競爭對手建立網(wǎng)站搶占先機，為了不落后于時代潮流，應(yīng)該考慮建站的必要性。
Internet enterprises, this is the necessity of the development of times, a enterprise to want to keep up with the trend of the development of The Times, must the Internet as soon as possible. In order not to be rivals website preemptive opportunities, in order to not to fall behind the trend of The Times, should consider the necessity of the site.
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