營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，是指根據(jù)企業(yè)產(chǎn)品或者服務(wù)的市場(chǎng)定位。營(yíng)銷(xiāo)型網(wǎng)站建設(shè)不單純從美工與功能的角度，更注重的是從網(wǎng)絡(luò)營(yíng)銷(xiāo)的角度來(lái)制作網(wǎng)站。營(yíng)銷(xiāo)型網(wǎng)站建設(shè)可使得企業(yè)網(wǎng)站的整體架構(gòu)與搜索引擎的特點(diǎn)相符合，對(duì)搜索引擎更友好，對(duì)用戶(hù)訪(fǎng)問(wèn)體驗(yàn)更人性化等。在此，分享下?tīng)I(yíng)銷(xiāo)型網(wǎng)站建設(shè)標(biāo)準(zhǔn)及營(yíng)銷(xiāo)型網(wǎng)站建設(shè)特點(diǎn)。
Marketing type website construction, refers to the enterprise market positioning of products or services. Marketing type website construction not only from the art and functional point of view, more attention is to make the site from the perspective of network marketing. Marketing type website construction can make the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more humanized. Then, share characteristics of Web site construction marketing type website construction standards and marketing.
營(yíng)銷(xiāo)型網(wǎng)站建設(shè)標(biāo)準(zhǔn)
Standard construction site marketing
1、易于管理，充分符合搜索引擎要求和用戶(hù)體驗(yàn)要求網(wǎng)站
Easy management, fully meet the requirements of search engine and user experience for the site
方便的內(nèi)容管理系統(tǒng)，靜態(tài)的頁(yè)面設(shè)置，對(duì)搜索引擎的充分友好。企業(yè)網(wǎng)站建設(shè)要降低維護(hù)成本，更多的是在網(wǎng)絡(luò)推廣上面的建設(shè)。
Content management system is convenient, static page settings, to the search engine friendly fully. Enterprise website construction to reduce maintenance costs, more is in the construction of the network promotion.
2、完善的網(wǎng)站服務(wù)，用戶(hù)問(wèn)題需求一站式解決
Perfect site service, the user needs a one-stop solution
網(wǎng)站建設(shè)考慮完好的內(nèi)容支持，對(duì)于營(yíng)銷(xiāo)型網(wǎng)站，要有完好的網(wǎng)站內(nèi)容，能更好的促進(jìn)客戶(hù)進(jìn)一步了解產(chǎn)品或服務(wù)，客戶(hù)常見(jiàn)的問(wèn)題解答，這些內(nèi)容可以更高的提高工作效率。
Website construction to consider well content support, for the marketing type site, a site content intact, can better promote the further understanding of the product or service to the customer, the customer to answer frequently asked questions, which can improve work efficiency.
3、做好網(wǎng)站流量的充分利用和網(wǎng)站數(shù)據(jù)的監(jiān)測(cè)和統(tǒng)計(jì)
The monitoring and statistics do website traffic and make full use of Web Data
充分利用網(wǎng)站的流量，利用好網(wǎng)站的即時(shí)通訊系統(tǒng)，網(wǎng)站留言系統(tǒng)，即時(shí)和用戶(hù)互動(dòng)，充分把握用戶(hù)的需求。
Make full use of Web site traffic, the use of instant messaging system good website, website message system, instant and user interaction, to fully grasp the needs of users.
4、提高網(wǎng)站的權(quán)威性
To improve the website authority
企業(yè)網(wǎng)站建設(shè)考慮比較高的客戶(hù)信任度對(duì)企業(yè)網(wǎng)站來(lái)說(shuō)，要提高自己的公信力。網(wǎng)站建設(shè)考慮詳細(xì)的聯(lián)系方式對(duì)于營(yíng)銷(xiāo)型的網(wǎng)站，要有企業(yè)詳細(xì)的聯(lián)系方式，地址的地圖，方便于客戶(hù)聯(lián)系和找到企業(yè)。
Marketing website construction considered relatively high customer loyalty to enterprise website, to improve their credibility. Website construction considering the contact details for the marketing type site, have a business contact details, address map, to find the enterprise customer contact and convenient.
營(yíng)銷(xiāo)型網(wǎng)站建設(shè)特點(diǎn)
Characteristics of website marketing
1、真正的網(wǎng)絡(luò)營(yíng)銷(xiāo)為導(dǎo)向
The true network marketing oriented
營(yíng)銷(xiāo)為主、技術(shù)為輔。傳統(tǒng)網(wǎng)站不營(yíng)銷(xiāo)，除了技術(shù)落后之外，更重要的是思想、理念落后。網(wǎng)站要想起到網(wǎng)絡(luò)營(yíng)銷(xiāo)的作用，關(guān)鍵因素是是否站在營(yíng)銷(xiāo)的高度設(shè)計(jì)。
As marketing, technology. The traditional site not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing.
2、真正以用戶(hù)為中心的整體設(shè)計(jì)
Truly user centered design
潛在客戶(hù)來(lái)到您的網(wǎng)站，其中的關(guān)鍵因素在于網(wǎng)站的客戶(hù)體驗(yàn)，也就是網(wǎng)站是否以客戶(hù)為中心，只有以客戶(hù)為中心的網(wǎng)站，才能最終取得客戶(hù)的青睞。
Potential customers to your site, one of the key factors in site customer experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers.
3、真正關(guān)注網(wǎng)絡(luò)品牌建設(shè)與推廣
Really focus on building and promotion of network brand
傳統(tǒng)網(wǎng)站所能夠起到的唯一作用也就是展示企業(yè)形象和產(chǎn)品，然而傳統(tǒng)的企業(yè)網(wǎng)站都是技術(shù)人員構(gòu)建，并不懂什么營(yíng)銷(xiāo)，所設(shè)計(jì)的網(wǎng)站僅僅是中看不中用，更談不上網(wǎng)絡(luò)品牌的建設(shè)和推廣。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion.
4、真正面向搜索引擎優(yōu)化的頁(yè)面設(shè)計(jì)
To search engine optimization design
一個(gè)營(yíng)銷(xiāo)型網(wǎng)站建設(shè)的一個(gè)最基本的特征就是一定要能夠非常容易的讓用戶(hù)找到，一個(gè)潛在用戶(hù)找不到的網(wǎng)站根本談不上什么營(yíng)銷(xiāo)。
One of the most basic features of a marketing type website construction is to can be very easy to let users find, a potential user cannot find the website scarcely any marketing.