網(wǎng)站參與搜索引擎排名是每個(gè)SEOer都想要達(dá)到的目標(biāo)，然而說起來簡單的問題，做起來其實(shí)并沒有想象中的那么容易。在網(wǎng)站優(yōu)化的整個(gè)過程中造成網(wǎng)站排名差距的問題有很多，作為資深的SEOer必須要仔細(xì)分析并且找到解決的方法。那筆者今天要分享的網(wǎng)站優(yōu)化經(jīng)驗(yàn)之談則是關(guān)于如何有效解決網(wǎng)站排名問題。
The website in search engine ranking is every SEOer wants to achieve, but that simple question, it is not so easy to imagine. There are many cause website ranking the gap in the whole process of Web site optimization problem, as a senior SEOer must carefully analyze and find a solution. Then the author today to site optimization wise remark of an experienced person to share is about how to effectively solve the problem of the website ranking.
SEO網(wǎng)站優(yōu)化過程中，網(wǎng)站排名差一般就從三個(gè)方面來定位網(wǎng)站的問題。一是網(wǎng)站排名不能快速得到提升；二是網(wǎng)站被降權(quán)后如何來快速恢復(fù)排名；三是網(wǎng)站在一個(gè)排名周期（3個(gè)月左右）內(nèi)依然沒有排名。
SEO website optimization process, website ranking difference from three aspects to locate the site in question. A website ranking cannot be promoted rapidly; the two is how to quickly restore ranking web site is down right after; three is the site in a ranking cycle (about 3 months) is still no rankings.
面對(duì)這些的問題我們要怎么解決呢？
In the face of these problems we should be how to solve?
首先，根據(jù)新老網(wǎng)站的不同之處對(duì)于網(wǎng)站進(jìn)行重新定位。對(duì)于新網(wǎng)站要定義請(qǐng)獲取權(quán)重階段，而老網(wǎng)站則要看用戶點(diǎn)擊率和本身的品牌效應(yīng)。
Firstly, according to the difference between new and old site re positioning for the website. For new sites to define please obtain weight stage, while the old site is to look at the brand effect, users click rate and itself.
然后，通過對(duì)于網(wǎng)站建設(shè)的基本定位將關(guān)鍵詞排名進(jìn)行階段化劃分。
Then, through the basic positioning for the website construction of the keywords ranking for stage division.
第一階段為關(guān)鍵詞優(yōu)化階段。這個(gè)階段是關(guān)鍵詞大幅跨度排名時(shí)期，在基礎(chǔ)得分階段獲得良好權(quán)重前提下將關(guān)鍵詞排名向前推進(jìn)20個(gè)排名位。而該階段也是最容易出現(xiàn)有收錄排名、營銷型網(wǎng)站建設(shè)排名處于有效排名的中間部位不上不下、網(wǎng)站沒有流量的時(shí)期，那這個(gè)時(shí)候我們要做的就是給網(wǎng)站創(chuàng)造有附加價(jià)值的內(nèi)容，內(nèi)容匹配度要高，囊括在網(wǎng)站行業(yè)相關(guān)內(nèi)容中。
The first stage is the keyword optimization stage. This stage is the keyword ranking large span period, based on scoring stage to obtain good weight under the premise will keywords ranking forward 20 ranking. The stage is also the most prone to have included rankings, marketing type website construction ranking in the middle part of the effective ranking suspended in midair, site no flow periods, that this time we have to do is to the site to create value added content, content matching degree to be high, included in the relevant content website industry.
第二階段為關(guān)鍵詞的基礎(chǔ)得分階段。在該階段我們要針對(duì)上線后參與排名的新站進(jìn)行基本的優(yōu)化操作，對(duì)于網(wǎng)站的title、keyword、description、代碼、路徑等一旦確定就不要隨意改動(dòng)，而且要格外注意不能再網(wǎng)站出現(xiàn)欄目頁無內(nèi)容、重復(fù)的板塊內(nèi)容等現(xiàn)象這回嚴(yán)重影響網(wǎng)站考核期的時(shí)間，同時(shí)網(wǎng)站前期能夠獲得良好的權(quán)重對(duì)于后面網(wǎng)站參與排名的能力也是有直接關(guān)系的。
The second stage as the foundation stage score keywords. At this stage we must aim at the line after involvement in the ranking of the new optimization basic operation, for the website of the title, keyword, description, code, path once they don't change at will, and to pay particular attention to plate content cannot website column page content, no repeated phenomenon this seriously affect the site assessment period time, at the same time, the website can get good weight is directly related to site rankings behind participation ability.
第三階段為關(guān)鍵詞排名階段。這個(gè)階段主要是精進(jìn)階段，經(jīng)過優(yōu)化階段化，網(wǎng)站關(guān)鍵詞排名通常都已經(jīng)獲得了比較不錯(cuò)的位置。現(xiàn)在要做的就是對(duì)于排名出現(xiàn)的浮動(dòng)進(jìn)行修整維護(hù)，觀察網(wǎng)站的轉(zhuǎn)化率其浮動(dòng)的力度，根據(jù)具體情況對(duì)網(wǎng)站進(jìn)行適當(dāng)?shù)恼{(diào)整，但是唯一要確定的是網(wǎng)站的標(biāo)題切不可隨意改動(dòng)。
The third stage is the keyword ranking stage. This stage is the advanced stage, through the optimization stage, site keywords ranking usually have relatively good position. Need to do now is for floating rankings for trimming the maintenance, transformation of observation sites of the floating rate of strength, adjusted according to the specific situations of the website, but only to determine is the title of the website must not arbitrarily change.
一般在沒有大的更新情況下，通過三個(gè)階段的操作和穩(wěn)定，網(wǎng)站關(guān)鍵詞多是穩(wěn)定在前20位。這也是網(wǎng)站快速定位實(shí)現(xiàn)排名的優(yōu)勢(shì)，針對(duì)用戶的需求圍繞網(wǎng)站長尾類關(guān)鍵詞進(jìn)行內(nèi)容創(chuàng)造，是提升網(wǎng)站流量的好途徑，同時(shí)也是提升關(guān)鍵詞排名、穩(wěn)定關(guān)鍵詞排名的方法之一。
In general, no big update case, through the three stages of the operation and stability, site keywords is more stable in the first 20. The advantage of Ranking rapid positioning it is also the site, for the needs of users around the site long tail keywords for content creation, is the best way to improve site traffic, but also to enhance the stability of one of the keywords ranking, keyword ranking method.