中小企業(yè)網(wǎng)站建設(shè)是實(shí)施中小企業(yè)信息化的重要組成部分，推進(jìn)中小企業(yè)信息化是走新興工業(yè)道路的必然要求，中小企業(yè)進(jìn)行商品或服務(wù)網(wǎng)絡(luò)化是適應(yīng)新時(shí)代下企業(yè)管理的明智選擇。中小企業(yè)進(jìn)行網(wǎng)站建設(shè)的目的是向人們提供一個(gè)網(wǎng)上宣傳的窗口，同時(shí)也是實(shí)現(xiàn)信息化的突破口，目前為止，中小企業(yè)基本上已經(jīng)建立了自己的網(wǎng)站，但仍然還有一部分中小企業(yè)依然沒(méi)有認(rèn)識(shí)到營(yíng)銷(xiāo)型網(wǎng)站建設(shè)的重要性，本文就已經(jīng)建立網(wǎng)站的中小企業(yè)在網(wǎng)站建設(shè)與推廣中面臨的問(wèn)題及對(duì)策進(jìn)行淺顯的分析：
Small and medium-sized enterprise website construction is an important part of implementing the informationization of small and medium enterprises, promote the small and medium-sized enterprise informatization is necessary to take new industrial road, the small and medium-sized enterprise for goods or services network is adapted to the wise choice of enterprise management in the new era. The small and medium-sized enterprise website construction is to provide an online publicity window to the people, the breakthrough, but also to realize the information so far, small and medium-sized enterprises basically have established their own websites, but there are still a part of small and medium-sized enterprises still have not realized the importance of marketing type website construction, this article analyzes the problems and Countermeasures in the website construction and promotion of plain has been established website of medium and small enterprises:
一、網(wǎng)站信息不更新或更新不及時(shí)
The website information is not updated and not updated in a timely manner
很多中小企業(yè)網(wǎng)站發(fā)布時(shí)是什么樣，過(guò)了很長(zhǎng)時(shí)間還是什么樣，有的聯(lián)系方式發(fā)生了變化，也沒(méi)有更新，一些想與你聯(lián)系恐怕也不是太方便，一般就會(huì)轉(zhuǎn)向你的競(jìng)爭(zhēng)對(duì)手與之合作。中小企業(yè)由于信息量不大，網(wǎng)站的后期維護(hù)不是太復(fù)雜，基本上幾天更新下，就可以了，包括對(duì)行業(yè)新聞、企業(yè)新聞，產(chǎn)品促銷(xiāo)等信息的更新。行業(yè)新聞可以直接到相關(guān)行業(yè)網(wǎng)站進(jìn)行轉(zhuǎn)載，企業(yè)的新聞不太需要什么文采，如實(shí)記錄詳細(xì)的情形即可，產(chǎn)品展示的頁(yè)面盡量對(duì)產(chǎn)品進(jìn)行詳細(xì)的說(shuō)明，做到細(xì)致，看到說(shuō)明就可以基本上了解。適當(dāng)?shù)臅r(shí)候可以制作相應(yīng)的專題，比如月餅企業(yè)，在中秋時(shí)期可以制作相關(guān)的主題，結(jié)合銷(xiāo)售市場(chǎng)范圍內(nèi)進(jìn)行一些廣告宣傳，對(duì)產(chǎn)品的銷(xiāo)售有很大幫助。
Many small and medium-sized enterprise web site is what kind, for a long time or what, changed some way to contact, there is no update, some want to get in touch with you I'm afraid not too convenient, general will turn your competition and cooperation. Small and medium enterprises because of less information, website maintenance is not too complex, basically a few days update, you can, including the news industry news, enterprise, product promotion and other information update. Industry news directly to the relevant industry website reprint, business news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.
二、服務(wù)單一，沒(méi)有做到與的簡(jiǎn)單互動(dòng)
A single service, do not interact with the simple
中小企業(yè)要在產(chǎn)品或服務(wù)展示上下點(diǎn)功夫，網(wǎng)站給瀏覽者的第一印象就是明確的，我們是做什么的，哪些產(chǎn)品或服務(wù)是我們的優(yōu)勢(shì)，需要我們的產(chǎn)品怎么快速聯(lián)系到我們，不要讓瀏覽者摸不著頭腦，這就需要在網(wǎng)站建設(shè)的時(shí)候就需要把欄目版塊設(shè)立的合理些，給瀏覽者良好的用戶體驗(yàn)。一般都設(shè)有這樣的版塊，簡(jiǎn)介，產(chǎn)品展示，聯(lián)系我們，在線留言，企業(yè)新聞，特色內(nèi)容等，對(duì)內(nèi)容進(jìn)行充實(shí)，整體架構(gòu)完成。同時(shí)可能根據(jù)瀏覽者的反饋及相關(guān)人員的建議進(jìn)行適當(dāng)?shù)男薷?，做到為著想?br />Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.
三、推廣的力度不夠
Promotion is not enough
有的企業(yè)甚至自己內(nèi)部的人都不知道網(wǎng)站的地址，更有甚者，有一次我發(fā)現(xiàn)一個(gè)在產(chǎn)品的宣傳資料上打的網(wǎng)址是錯(cuò)誤的，而且錯(cuò)誤的時(shí)間已經(jīng)很久，卻依然沒(méi)有更正過(guò)來(lái)。網(wǎng)址是企業(yè)在網(wǎng)上的商標(biāo)，企業(yè)在做名片、產(chǎn)品手冊(cè)等宣傳資料時(shí)一定要打上自己的網(wǎng)址，同時(shí)要配合線上線下各種渠道的推廣，包括現(xiàn)在流行的企業(yè)博客推廣、在參加或組織行業(yè)活動(dòng)時(shí)注意著重推廣等等。發(fā)表一些有質(zhì)量行業(yè)軟文，這一點(diǎn)大家可以集思廣益，對(duì)這個(gè)行業(yè)的了解，應(yīng)該能寫(xiě)出這樣的軟文擴(kuò)大影響力。
Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.
四、沒(méi)有適量的資金投入，沒(méi)有人員來(lái)專門(mén)維護(hù)
No amount of funds, no people to special maintenance
其實(shí)中小企業(yè)網(wǎng)站建設(shè)及維護(hù)投入不會(huì)很多，包括電腦等設(shè)備，人員工資等投入，一般情況一兩個(gè)人專門(mén)進(jìn)行維護(hù)就夠了，他們的主要是網(wǎng)站的推廣及服務(wù)，網(wǎng)站技術(shù)相關(guān)的問(wèn)題可以由制作網(wǎng)站的網(wǎng)絡(luò)協(xié)助解決，小部分力量開(kāi)拓網(wǎng)上市場(chǎng)，可以挖掘網(wǎng)上的潛在，同時(shí)增加了企業(yè)形象的宣傳等，而這些價(jià)值是遠(yuǎn)遠(yuǎn)超過(guò)原先的資金投入的?，F(xiàn)在也有些中小企業(yè)做的比較好，配備專門(mén)的人員開(kāi)展網(wǎng)上銷(xiāo)售，有一個(gè)朋友的就是這樣，他們主要做某產(chǎn)品的招商，由于重視網(wǎng)上招商，網(wǎng)站推廣的力度大，網(wǎng)上的帶來(lái)利潤(rùn)還是相當(dāng)可觀的，這就是一個(gè)好的例子。
In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.
重點(diǎn)注意：
The focus of attention:
網(wǎng)站建設(shè)的投入也是更好的幫助企業(yè)拓展網(wǎng)上市場(chǎng)，同時(shí)宣傳了企業(yè)形象進(jìn)而提高了品牌的知名度，而這些都是為中小企業(yè)發(fā)展提供了動(dòng)力，國(guó)家大力宣傳中小企業(yè)信息化建設(shè)，目的也是激活中小企業(yè)的管理思維，讓傳統(tǒng)市場(chǎng)與網(wǎng)上市場(chǎng)相結(jié)合提高中小企業(yè)的經(jīng)濟(jì)效益。
Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.