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建設(shè)一個(gè)營(yíng)銷型的網(wǎng)站有什么優(yōu)化技巧

2016-05-25    分類: 網(wǎng)站建設(shè)

建設(shè)一個(gè)營(yíng)銷型網(wǎng)站是整合了各種網(wǎng)絡(luò)營(yíng)銷理念和網(wǎng)站運(yùn)營(yíng)管理方法,不僅僅要注重網(wǎng)站建設(shè)的專業(yè)性,更加注重網(wǎng)站運(yùn)營(yíng)管理的整個(gè)過(guò)程,是企業(yè)網(wǎng)站建設(shè)與運(yùn)營(yíng)維護(hù)一體化的全程網(wǎng)絡(luò)營(yíng)銷模式。那么建設(shè)一個(gè)營(yíng)銷型的網(wǎng)站有什么優(yōu)化技巧?

1、網(wǎng)站的標(biāo)題

就是網(wǎng)站頁(yè)面中用標(biāo)簽來(lái)表示,對(duì)網(wǎng)頁(yè)主題內(nèi)容的概括。標(biāo)題是<a >網(wǎng)站優(yōu)化</a>最重要的內(nèi)部因素,是被搜素引擎當(dāng)做網(wǎng)頁(yè)主題的最主要參數(shù),一個(gè)網(wǎng)頁(yè)的標(biāo)題對(duì)排名和營(yíng)銷來(lái)說(shuō)都是成敗的關(guān)鍵之處。所以對(duì)于標(biāo)題的優(yōu)化應(yīng)該是本著簡(jiǎn)短精煉,與主題相關(guān),出現(xiàn)2-3個(gè)主關(guān)鍵詞的原則。</p> 2、網(wǎng)站的關(guān)鍵詞和描述<br /><p>關(guān)鍵詞應(yīng)該是網(wǎng)站內(nèi)容的精髓,而且是被大多數(shù)用戶檢索的。關(guān)鍵詞數(shù)量不宜過(guò)多,順序應(yīng)該與網(wǎng)站標(biāo)題一致。網(wǎng)站的描述應(yīng)該是堅(jiān)持公司名字+主營(yíng)業(yè)務(wù)+營(yíng)銷術(shù)語(yǔ),這個(gè)應(yīng)該是本著吸引用戶點(diǎn)擊,而且又能概括網(wǎng)頁(yè)內(nèi)容的原則。</p><p>3、網(wǎng)站的logo</p><p>給logo加上title標(biāo)簽,這樣當(dāng)鼠標(biāo)放在網(wǎng)站logo上的時(shí)候,就能顯示出文字,對(duì)于網(wǎng)站的關(guān)鍵詞密度也有所提升。另外還可以放置在h1標(biāo)簽里面,如果是直接圖片顯示,可以帶上alt.譬如<h1><a href="index.html" title="網(wǎng)站建設(shè)"><img src="images/logo.jpg" alt="網(wǎng)站建設(shè)" /></a></h1></p><p>4、為網(wǎng)站添加一個(gè)網(wǎng)站地圖</p><p>網(wǎng)站地圖是網(wǎng)站優(yōu)化中一個(gè)非常重要的角色,即使是一個(gè)非常小的頁(yè)面,只要建設(shè)了一個(gè)網(wǎng)站地圖,就可以幫助到搜索引擎對(duì)網(wǎng)站進(jìn)行便捷的索引。而大型網(wǎng)站<a href="http://aaarwkj.com/wangzhandingzhi.html">建設(shè)網(wǎng)站</a>地圖的好處就更加明顯。網(wǎng)站地圖可以引導(dǎo)用戶輕松訪問(wèn)網(wǎng)站,快速地找到想要的內(nèi)容。引導(dǎo)搜索引擎抓取整個(gè)網(wǎng)站,那么網(wǎng)站在搜索引擎上的排名就會(huì)靠前。</p><p>5、增加統(tǒng)計(jì)工具</p><p>對(duì)于<a href="http://aaarwkj.com/sosuo.html" target="_blank">搜索引擎優(yōu)化</a>來(lái)說(shuō),所有的優(yōu)化都離不開(kāi)工具的使用。統(tǒng)計(jì)工具能夠幫助企業(yè)系統(tǒng)的分析網(wǎng)站,從而得到關(guān)于用戶的具體數(shù)據(jù),從而進(jìn)行針對(duì)性的優(yōu)化。</p> <p> 文章標(biāo)題:<a href="http://aaarwkj.com/news/38393.html">建設(shè)一個(gè)營(yíng)銷型的網(wǎng)站有什么優(yōu)化技巧</a> <br> 文章源于:<a href="http://aaarwkj.com/news/38393.html">http://aaarwkj.com/news/38393.html</a> </p> <p> <a href="http://aaarwkj.com/" target="_blank">成都網(wǎng)站建設(shè)公司</a>_<a target="_blank">創(chuàng)新互聯(lián)</a>,為您提供<a 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